The Female Quotient
BRINGING THE FEMALE QUOTIENT INTO DCL
ONBOARDING / ORIENTATION
Took executives on walkthroughs that included basic orientation as well as key events in the space
CULTURE CHECKBOXES
Outreach to females across web 3, Mirror, roundup posts, Twitter Spaces, Times Square Billboard
MVP
Babydolls, DCL Foundation, because DCL Official Equality Partner
CONVERT
Quotes from thought leaders in DCL/Web3 used in press material as well as part of the build itself
DOVOS DECENTRALIZED
IRL X DCL
"My favorite activation in Decentraland so far has been the Female Quotient HQ launch.
The launch party was done in both physical and virtual world, and attendees got to meet each other in both worlds.
Taking what was previously exclusive programming reserved for the Davos elite and streaming it in the metaverse for all the world to see is such a welcoming approach to give back to the global community."
Marja Konttinen, Marketing Director, Decentraland
